How to Optimize Google and i App Store Optimization

 In this technologically driven world, what is the one question that all of us strive for? It’s convenient. What happens when you visit an e-commerce website? You are asked to log-in every time you sense it. The interface is sometimes a topic of concern, various other troubles come into the picture that might look negligible but are just to spoil the user experience.

So what was the pleasant way out of this trouble? Creating an app. For instance, an eCommerce site on a website plus an app interface, what would be your first choice? Its obvious one would go for the app version. App version is available, smart, and simple for people to use. Did you understand, that you can make your app rank with some other trips? This is called App Store Optimization.

ASO or App Store Optimization is how an app ranks better in the play store search results. No guesses here, you can call that SEO of apps. ASO, however, is more than just your normal SEO. It helps boost app downloads, increases the CTR, audience engagement, as well as the presentation of the app.

 

How does ASO work?

In simple words, it can be understood as a continuous process. You optimize the elements of your app such as video, icons, screenshots, plus so on by making the right choice of keywords. The process begins with two factors: off-metadata and on metadata. On-metadata factors can be managed by the developer while the off-metadata is not under the control of the developer. These are factors that affect Search plus other Conversion Rate. Let’s now look at ASO procedures for both Google Play Store & Apple Store.

ASO Strategies for Google Play Store

1. Thorough Market Research

It’s a basic step that must manage all your optimization strategies. You must perform basic research. Identify the niche, look for the right keywords related to the corner that you would like to target. Also, analyze your competitors.

1. Find the correct keywords

The point of this step requires no explanation. After the market research is done, be sure to clearly understand plus state the market facts correctly. You must identify the words that are searched in this search bar. Use tools to evaluate the importance of a keyword. Opt for Long-tail keywords.

1. The title makes all the difference

The title of the app must include the right keywords along with a brand name. A short, crisp, and very open title makes all the difference. Title optimization is an essential step that you must learn and understand.

1. Optimize the URL

When you wish to rank above you must understand including URL helps. Before you publish an app, check the URL package on Google Playstore.

1. Write an alluring short description

Be sure to use that space carefully. This can be your test to perform more in a limited quantity. The description must be appealing, optimized, plus customer-centric. It must send the actual USPs of the app in a much-defined way. Optimize it well to ensure that if the search engine crawls over it, the right keywords are picked.

1. Video

Video is a great addition that enables the user to understand how the app works. It can be known as a YouTube promo video.

1. Screenshots

Screenshots are a great way to explain to the customer, what it would look like when they, begin to use the app features.

 

ASO Strategies for App Store

1. Keyword Research

Keyword research is as important in the Apple store as it is in the Google Play store. But both work individually, the first step is to brainstorm all the possible search queries.

The question now stands where to find the keywords. The suggestion in the Apple search bar is the best option for the keyword.

1. App name

App name makes all the distinctions. The use of the right keywords in the app name can make all the exceptions.

1. Subtitle

Apple admits 30 characters to be done in this app name. But, it also provides the provision of adding a subtitle. This majorly influences the click-through rate.

1. Description

Description of 4000 words can be changed simply when you submit a new version of your app. It influences search rankings so be sure to include only the correct keywords. Your description must highlight all the benefits and highlights of the app.

In case you have new highlights added to your app use promotional text to promote it. It is 170 characters long so do your words wisely

1. Developer Name

The developer name is also as necessary as in the Google store, it is a way to optimize your keywords to expand your ranking. Icon and video, both are of the same importance as those in the Google Play store.